Peoria, IL – November 28, 2016 – Bradley University will focus on the philanthropic legacy of its founder Lydia Moss Bradley as it reaches out to alumni and friends during the national “GivingTuesday” observance tomorrow.GivingTuesday celebrates generosity by providing people everywhere with an opportunity to give more, give smarter and give great. More than 45,000 organizations in 71 countries participated in the event las year.
During the summer and fall, Bradley has been celebrating the 200th birthday of Mrs. Bradley. The celebration recognizes her remarkable life as a pioneer, businesswoman, farmer and philanthropist. Her vision and financial support led to the creation of Bradley Polytechnic Institute in 1897. In addition, Mrs. Bradley supported other important service institutions, helping women, children and the community at large. An editorial tribute to Mrs. Bradley appeared in the Peoria Herald in August 1902, stating in part, “Mrs. Bradley has, perhaps, done more for Peoria than anyone has ever done for any other city.”
The 24-hour drive — called #GivingTuesdayBradleyU — will feature various challenge
opportunities encouraging alumni and friends to follow in Mrs. Bradley’s footsteps. GivingTuesday provides the university with a way to re-engage alumni with their alma mater and help donors understand the positive impact their gifts make no matter the amount.
This is the second year Bradley has participated in GivingTuesday. Last year, nearly 1700 gifts were made to the University during the event.