That was the original pitch for Google’s Facebook rival, Google+, a refrain hammered over and over by the social network’s chief architect, Vic Gundotra, in meetings with the company’s top brass.
Gundotra, described by colleagues we spoke with as charismatic and politically-savvy, eventually persuaded Larry Page, the Google cofounder who returned as CEO at the beginning of 2011 after a decade behind the scenes, to turn the company upside down for this cause.
For all that success, the Internet giant just couldn’t seem to figure out social. A simple Google search reveals the long list of failures and false starts: Orkut, launched days before Facebook in 2004 and quickly overtaken; Reader, a cult favorite RSS feed launched in 2005 and killed in 2013; Wave, its head-scratching communication platform; and, of course, Buzz, that ill-fated social network built on the back of Gmail which imploded fast in early 2010 after a catastrophic privacy issue.
I use Facebook only to promot my posts in Peoria.com (go there and read the news, OK). And I’m a member of Ello.co, but I am showed no love there.
Facebook is becoming almost as omniprrsent at AOL was back in the day. This is scary, because Facebook is absolutely evil.
Google Plus can easily replace Facebook. Just deuplicate their services, just don’t be as evil.